Does website speed affect search ranking? you bet it does. Not only does site speed provide for a better user experience it is an important factor used by Google to determine your site ranking. Google thinks site speed is important. Some would even go as far to say that Google has a bit of an obsession with how quickly a page loads. Google introduced their Pagespeed Insights tool in 2011 to provide a measurement and recommended improvements to slow loading pages. Our Page Speed Checker will give you a detailed breakdown of load times for your CSS, Images, Scripts and Links so you can view where there may be improvements required.